Heofler and Frere-Jones

Hoefler and Frere Jones is made up of Jonathan Hoefler and Tobias Frere-Jones. Both sat firmly in the arm chairs of their chosen disapline; Typography. The two combined have been designing since 1989 and managed to get a number of a awards under their belt including the Prix Charles Peignot award presented by the Association Typographique Internationale, and the Gerrit Noordzij Prize, an award given by The Royal Academy of Art.

H&FJ stick to traditional methods of work and produce an endless amount of typefaces for use in a whole range of ways. Between them they have had some major effects on the commercial and corperate world.

The pair have recently produced a new typeface called 'Tungsten' This is a flat sided sans serif typeface. This typeface looks to have been around when in the mid 1940’s when the USSR was producing strong propaganda in favor of Stalin. It has been described as "Smart, tough and sexy.....a compact and sporty sans serif that's disarming instead of pushy - not just loud, but persuasive." It has a look of the Soviet Pro Stalin Propaganda look about it. When I here the word tungsten I think of darts. Straight as an arrow and solid in form.

 
The Hoefler typeface that comes as standard on a Mac and used by Wikipedia as a logo. Is an old fashioned and formal typeface. It is also strong and a touch eccentric or eccentric, the typographical equivalent of a well-tailored, dark, pin-striped business suit with a scarlet bow tie. It has enough formality, enough finesse, and enough panache to be suitable for almost anything, and its proportions permit it to be legible no matter how it is used.